The Webisodes
When the King falls asleep and the Snooze Technician confirms his slumber a customized SleepMobile will leave Los Angeles and begin its journey Eastward across America. But when the King awakes ... the SleepMobile must stop. When the King again dozes off the sleep mobile will again proceed east. This continues across the heartland of America, all the way to New York City. The King will have slept the span of this great country!
In this pseudo-reality dreamscape based series, The King of Sleep falls asleep at the end of each episode leaving the audience to speculate as to the location where the king awakes.
"We wanted to do something we could plant on the internet that is capable of getting tremendous amount of word of mouth," said Tom Wilson, Nobody Productions. "The concept itself is very accessible and engaging and surprising. And these elements should give it long legs and viral potential"
Sleep Across America is a series of eleven webisodes that promote sleep disorder awareness and promote good sleep. Targeted to those of us who sleep this campaign will also appeal to sleep centers, clinics and societies who may help get out the word on this entertaining and educational series.
Promotion may also include broadcast on your website and seeding your social networking sites like MySpace or Facebook, etc…
Take advantage of buzz already created on televison, Newspapers, FHM, Sleep Magazines like Sleep Savvy and Bed Times. Radio stations around the world have already covered the Sleep Across America event. The webisodes are a natural follow up and promise to be even more “sticky” when it comes to brand promotion.
This family friendly webisode is a great media asset and may be a part of any integrated marketing program. Sponsor participation may also include sweepstakes, contests and promotions.
Eleven episodes:
Five to ten minutes in length
Rollout – Bi-weekly or monthly. TBD
Each episode ends with a “Where will he wake up?” hook.
Each episode will highlight a particular sleep disorder (Narcolepsy, Insomnia, Restless leg, Apnea…etc.)
Sponsor presence in each episode.
